Enjoy your moment

Instant noodle packing box

In the usual use of instant noodles, packing limits our experience of having soup, and there are no suitable positions for dishware, resulting in unclean noodles. This design aims to change that and improve the overall experience.

This instant noodle packaging box design is different from a normal packaging. When not in use, it can be folded into a smaller size, but when it is being used, it expands to a larger volume. Additionally, the design allows customers to hold the lids while preparing the fork, keeping them clean. Expanding the size of the bowl also enhances the user's sense of comfort, providing a better overall experience.

The box is made from degradable and recyclable paper, making it environmentally friendly. Its specifications include a height of 96 mm, bottom diameter of 110 mm, combined volume of 950 ml, expansion height of 86 mm, rim of a bowl diameter of 193 mm, and a volume of 1382 ml.

To use the packaging, simply open it and pour water inside. Place the fork in the designated position, fixing the lid to prevent it from opening. Finally, take out the fork and pull down the middle part to make it usable.

The project started in June 2016 at LuXun Academy of Fine Arts and was completed in August 2016. The design was based on research conducted on packaging design and the sublimation of comfort in using products. Market research was also conducted to understand consumer preferences. The innovative structure of the design sets it apart.

This innovative packaging design focuses on enhancing the consumer's experience. By expanding the size of the instant noodle box, it allows for a more enjoyable dining experience. The extended lid also enables the fork to hold the lid, keeping it clean. The design was created with the consumer's perspective in mind.

Image Credits: The School of Industrial in LuXun Academy of Fine Arts, 2017.

This design was awarded the Iron A' Design Award in the Packaging Design category in 2017. The Iron A' Design Award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. It is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.


Project Details and Credits

Project Designers: Chen Yuru
Image Credits: The School of Industrial in LuXun Academy of Fine Arts,2017.
Project Team Members: Ding Jian Cao Weizhi Chen Yuru Li Changhan Yue Cuifeng
Project Name: Enjoy your moment
Project Client: Chen Yuru


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